Franklin Gothic
As part of a class assignment, I designed an informational brochure about the Franklin Gothic typeface.
DESIGN PROCESS
MY STEPS
Moodboard and Research
Cover Design
Inner Spread Design
Mockups
MOODBOARD AND RESEARCH
While conducting research about the Franklin Gothic typeface, I found that it was primarily used in newspapers for headlines and body copy. I decided to design my brochure like a newspaper with the addition of bright colors for a modern touch.
COVER DESIGN
To contrast the inner spread, I incorporated a black background for the brochure’s cover. The black background accentuates the bright color palette even more, making the cover stand out.
INNER SPREAD DESIGN
I took inspiration from newspapers when designing the inner spread and kept the layout rather blocky and uniform. I utilized horizontal lines to recreate a newspaper headline and justified the body copy to mimic the uneven spacing between words, hyphenations, and minimal white space that newspapers have.
MOCKUPS
After designing the cover and inner spread, I used Adobe Photoshop to produce a mockup of the brochure.
